Google Search Results – What Is Their Obligation to the Public?
There were some documents leaked from the Federal Trade Commission (FTC) recently that seem to indicate that Google admitted to favoring its own properties in results. Search Engine Land has the full...
View ArticleDo You Own Your AdWords Account? Are You Sure?
This, to me, is an interesting question. When you have someone create AdWords accounts or the structure within the account, does the end client “own” that account? We’ve seen with the recent...
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A Little Fun with AdWords Mobile Announcements 5/5/15
Back, by popular demand for an AdWords Livestreaming event is a BINGO card for AdWords Mobile Announcements live event on 5/5/15. Enjoy and please share! Download the full-sized PDF here. Download...
View ArticleAdWords In The Real World – Dangerous Misperceptions
I’ve had a few things happen this week that have me thinking a lot about this topic – just how bad are some of the misconceptions businesses have about AdWords? And what, if anything, as search...
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Is Your Reputation Killing Your PPC ROI?
We’re all influenced by online reviews. Recent studies have even shown that many people give as much weight to online reviews as they do to personal recommendations from friends and family! There is...
View ArticleSorry Google, Tablets & PCs Are NOT The Same
I wanted to call this piece “In Which I Destroy the Pervasive Narrative Google Pushes That Tablets and PCs Are Exactly The Same In Every Way” but that title was just way too long for Twitter! Let’s get...
View ArticleThe Future of Paid Search
One thing we know for sure about working in any internet related discipline is that nothing is more constant than change. Just as you get used to new policies and procedures, they are changed. Right...
View ArticleDon’t Screw Your Current Customers In Search of New Ones
The old adage that your best customers are your current customers is so true! In these days when we talk about cost of acquisition and cost per lead – your existing customers represent a whole giant...
View ArticleThe Importance Of Designing For The End Result
Landing pages have always fascinated me. Coming originally from the world of design, their visual aesthetic, form and function have always been difficult competing priorities to balance. Fundamentally,...
View ArticleOh AdWords, You Need My Help
AdWords announced today (via Google+ so they’d be sure many people saw it!) some changes to the way Quality Score will be reported going forward. Ok, no problem. It’s your platform, you should make...
View ArticleGoogle Restructures Into Alphabet – Now What?
Wow. I take one day off and Google announces a complete restructuring of its corporate organization. Been reading lots of different takes on this move, so I thought I’d offer my two cents and a...
View ArticleWhy Doesn’t AdWords Respect PPC Agencies?
Ok, buckle in because it’s time for a good, old fashioned rant. Before I begin, for the sake of this post I will refer to professionals who manage AdWords accounts for clients as agencies, mainly...
View ArticleIt’s Not Me, It’s You – Why Are So Many Tablet Experiences So Awful?
I tweeted last week that I’m genuinely surprised at how poor of a tablet experience many sites still have. I’m not talking small sites either, which would be more understandable. No, I’m talking major...
View ArticleWhen Is A Conversion Actually A Conversion?
I was wondering what to write about this week and then shazaam – Google gifted me their announcement about changes to the way conversions will be reported and displayed in AdWords. Thanks for the...
View ArticleSo This Needs To Be Said About Peeple App
Well Google, looks like you get a week off – enjoy! This is not a typical post topic type for me, but I just felt like I had to write this post. Melissa Mackey did a great live and unfiltered Periscope...
View ArticleDo People Really Not Want Ads Or Just Not Ads That Suck?
It’s hard to not feel like Chicken Little is running around squawking about ad blockers and the end of online advertising as we know it lately. If you’re keeping up with your industry reading or even...
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Branded PPC – Remember Why They’re Searching For You
Yesterday there was a Twitter exchange talking about these ads for the branded search term “Angie’s List”: The context of the conversation was highlighting HomeAdvisor’s clever ad for a search on a...
View ArticleWeb Site Tagging Is Out Of Control
They say the first step to fixing a problem is admitting you have one. Well, when it comes to web site tagging, we most definitely have a problem. As so often happens in the world of internet...
View ArticleDo You Really Know What Your Customer Experience Is Like?
I mean do you really, really know what your customer experience is like? Have you gone through the processes you expect customers to? Have you used your site in the way you expect customers to? Have...
View ArticleAdWords Smart Goals – Let’s Use Made Up Conversions
Well, I was wondering what I’d write about this week and let me start by saying a big old thank you to Google for inspiration. AdWords rolled out a new feature (I guess you’d call it a feature?) where...
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